' VKontakte ' will sell advertising in their applications - in this market in the future the company plans to make about a billion rubles. For the sale of social networking services contract with IMHO VI - ' daughter ' of ' Video International '. This November 24 writes ...
IMHO VI will sell display advertising ( banner placement ) for ' VKontakte ' in the status of strategic partner. Agency commission will be 15-20 per cent of the advertising contract also includes additional bonuses for the fulfillment of the plan. The remaining amount of social network plans to divide in half with the application developers.
' Daughter ' of ' Video International ... How to specify the ' Gazette ', in the second case ' VKontakte ' admits cooperation not only with IMHO VI, but also with other partners.
Social Network refused to banner ads in favor of the content at the beginning of 2011. In the applications ' VKontakte ' all this time, it was possible to advertise, but it involved the sale of third-party agencies or developers. As the deputy director of the company Ilya Perekopsky due to randomness of market advertising in social network applications do not receive any profit from this.
At the end of this year ' VKontakte ' expects to receive 2 billion rubles of proceeds from the sale of advertising, which is almost three times more than a year earlier.
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